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PRESSROOM
IHCL ENTERS INTO SALES, MARKETING & DISTRIBUTION AGREEMENT FOR THE STORIED 'CLARKS' BRAND
August 25, 2025|||
3 min
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Homepage > Press Room > IHCL ENTERS INTO SALES, MARKETING & DISTRIBUTION AGREEMENT FOR THE STORIED 'CLARKS' BRAND
Indian Hotels Company (IHCL) — India’s largest hospitality company has entered into a strategic marketing and distribution partnership with Clarks Group of Hotels. Under the alliance, four Clarks hotels in Agra, Jaipur, Khajuraho and Lucknow will be marketed under SeleQtions, a platform of curated hotels known for their unique identity and legacy offering travelers distinct experiences. This collaboration will also entail expansion of the Clarks brand.
Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL said, “Furthering our strategic partnership with the illustrious Clarks family, this agreement will enhance our offering in the well-established tourist circuits of India’s historic cities. These hotels, each a landmark, embody the cultural richness of their destination. This arrangement with Clarks Group of Hotelsbrings together our shared purpose of showcasing the best of Indian hospitality for over a century.”
The partnership merges IHCL’s global marketing and distribution network with Clark’s heritage and brand strength. Hotel Clarks Shiraz, Agra, a 236-key hotel blending Mughal-inspired architecture with modern luxury has been synonymous with hospitality for over five decades. Just minutes from the Taj Mahal and Agra Fort, it offers sweeping views of these iconic monuments. Clarks Amer, Jaipur, a 216-key hotel set amidst lush greenery captures the vibrant spirit of Rajasthan. Clarks Khajuraho, the 104 keys near UNESCO-listed temples, offers a serene stay inspired by the elegance of Khajuraho’s iconic sculptures. Surrounded by city’s landmark of Bara Imambara,the97-key Clarks Avadh, Lucknow, along the scenic Gomti River echoes the refined elegance of Awadhi culture.
Mr. Apurv Kumar and Mr. Rupak Gupta, Joint Managing Directors, Clarks Group of Hotels, said, “This is not just a partnership; it’s a commitment to creating a robust platform for the future of Indian tourism. This tie-up marks the coming together of two rich legacies. The Taj began its journey in 1903 with the iconic Taj Mahal Palace Hotel in Mumbai, setting global standards in Indian hospitality. Clarks, a heritage brand as young as independent India itself—established 79 years ago—has been at the forefront of developing tourism infrastructure across the country. As India’s tourism industry enters a phase of accelerated growth, this collaboration between IHCL and Clarks aims to create a new chapter, one that honours legacy while embracing innovation.”
About Clarks Group of Hotels
Clarks Group of Hotels was founded by Shri Brij Pal Das and his brother Mr. L. P. Gupta in 1947. Known for being ahead of the curve, the group is credited with launching the first luxury hotels in Agra, Lucknow, Varanasi and Rajasthan and showcasing the destinations.
The company remains deeply rooted in service, sustainability, and inclusivity. It also runs its own hotel school for skilling and enabling underprivileged youth of our country. This program is completely free of cost and provides a 100% job guarantee.
The promoters of the group are well known family of Varanasi and has been traditionally engaged in the field of textiles since the dawn of the century. The family has grown from strength to strength, with interests across primary, secondary and tertiary sectors.
About The Indian Hotels Company Limited
The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as World’s Strongest Hotel Brand 2025 and India’s Strongest Brand 2025 as per Brand Finance; Claridges Collection, a curated set of boutique luxury hotels merging elegance with historical charm; SeleQtions, a named collection of hotels; Tree of Life, private escapes in tranquil settings; Vivanta, sophisticated upscale hotels; Gateway, full-service hotels designed to be your gateway to exceptional destinations and Ginger, which is revolutionising the lean luxe segment.
Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of over 550 hotels including 215 under development globally across 4 continents, 14 countries and in over 150+ locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is listed on the BSE and NSE.
For media queries, please contact: corpcomm@ihcltata.com
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